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Live the unforgettable Okinawa experience!

Okinawa, the southernmost archipelago of Japan, is a captivating blend of approximately 160 islands, each boasting stunning ocean views, vibrant coral reefs, and lush subtropical jungles. Enriched by a unique culture, Okinawa is also recognized as Asia's only Blue Zone, its cuisine and lifestyle are attracting attention worldwide. Immerse yourself in the beauty and culture of Okinawa.

The entire Okinawa area

Okinawa's Blue Zone Odyssey: Embark on a Life-Changing Exploration of Longevity, Rich Traditions, and the Essence of Personal Ikigai​

Let's go on a magnificent journey that brings transformation through the blue zone of Okinawa. Here, the secrets of longevity spread like woven fabrics of various experiences. This journey is not just a tour, but an immersion in the philosophy of life that has been passed down over generations. Discover the deep mutual connection between mind, body and soul, while exploring ancient traditions and modern interpretations. From spiritual sanctuary to culinary revelation, Mainichi reveals a new aspect of Okinawa's approach to longevity. Experience the power of the community, the awe of nature, and the technology of a purposeful way of life. You will learn to accept the spirit of "Chimgukuru", the essence of Okinawa's mind and soul. It transcends common travel experiences and provides insight that will resonate with you for a long time after returning home.​ You will bring back not only memories, but also a transformed perspective on life, health and happiness inspired by the eternal wisdom of the blue zone of Okinawa.

date： 2024.12.24

Amami Oshima Island, Kagoshima Prefecture

A journey to experience the rich climate and lifestyle of the World Natural Heritage Site Amami-Oshima, nurtured by the "Kuro-shio″

Amami Oshima Island has been registered as a World Natural Heritage Site due to its rich biodiversity. The Kuroshio is the foundation of this. The Kuroshio Current is a warm current that flows from the Southwest Islands to the Pacific Ocean in the East China Sea. The rich rain and warm climate brought by the Kuroshio and monsoon support the island's life. The vast mangrove forest grew from a tree seed that had flowed on the Kuroshio Current in the past. Many of the seafood that can be eaten on the island can be said to be the blessings of the Kuroshio. The Kuroshio is the source of all life on Amami Oshima Island. In this trip, you will ride an electric assisted bicycle in a forest with a lot of unique flora and fauna, explore mangrove's "living forest" with kayaks, and experience the traditional culture inherited from our predecessors with all five senses.

date： 2024.09.20（Last Updated：2024.12.13）

Okinawa City, Uruma City, Kitanakagusuku Village, Yomitan Village

The Central Okinawa Experience: A Journey Through Champuru Culture

Okinawa, a small island chain in a vast ocean, has weathered centuries of external influences. However, rather than simply absorbing these impacts, the Okinawan people have embraced their identity as a “Bankoku Shinryo” (bridge between the world), a unique cultural link between Japan, China, and Southeast Asia. This openness has shaped Okinawa into a vibrant crossroads where diverse cultures merge, creating what is now called “Champuru Culture,” a seamless blend of local adaptation to influences from across the world. At the heart of this cultural bridge is the indomitable spirit of the Uchinanchu people, rooted in music, dance, and a celebration of life’s joys and sorrows. Through these expressive arts, Okinawans transcend language barriers, sharing their resilient spirit with visitors. A journey to Central Okinawa offers travelers the chance to witness these traditions first-hand, discovering the rhythm, warmth, and wisdom that define the island.

date： 2024.09.20（Last Updated：2024.12.13）

Northern Okinawa Main Island

A journey to meet the people of Ryukyu who know the preciousness of life

Nestled in the northern forests of Okinawa, the Yambaru region captures the essence of the island's renowned Blue Zone —a designation for places where people enjoy extraordinary longevity and vitality. This isn’t merely a destination; it’s an invitation to experience the Ryukyuan philosophy of inochi-du-takara, or “life is precious.” In Yambaru, the rhythm of life revolves around harmony with nature, deep community ties, and a profound respect for each moment. Journey through its forests, villages, and traditions to uncover the time-honored secrets of a life well-lived. The story of longevity in Yambaru begins with an ancient belief: everything edible is considered kusui, or “medicine,” a gift from nature to be cherished. This holistic approach intertwines food, environment, and lifestyle, shaping the way of life here. A trip to Yamahara is a trip to meet the ancient Ryukyu people who know the preciousness of life.

date： 2024.09.20（Last Updated：2024.12.13）

Kerama Islands (Tokashiki Island, Aka Island, Zamami Island)

The Kerama Islands: Discovering the Spirit of Yui-maru

Nestled in Okinawa’s southwest, the Kerama Islands are a cluster of serene isles known for their stunningly clear waters, famously called “Kerama Blue.” But these islands are more than a paradise for divers and nature lovers—they embody the spirit of yui-maru, a deep-rooted culture of cooperation and mutual support. Life in Kerama is shaped by the unique natural environment, which brings both blessings and challenges, from typhoons to droughts. The people of Kerama have learned to live in harmony with nature, respecting its cycles and working together as a community to face its hardships. TThe people of Kerama have learned to live in harmony with nature, respecting its cycles and working together as a community to face its hardships. This tour through Tokashiki, Aka, and Zamami islands offers a glimpse into the core values of yui-maru, environmental stewardship, and gratitude for nature’s gifts.

date： 2024.09.20（Last Updated：2024.12.13）

Taketomijima (Iriomote Island), Ishigaki-jima Island

An Expedition into the "Galapagos of the East"

The Yaeyama Islands, tucked into the southernmost reaches of Okinawa, are a haven for biodiversity and cultural heritage. At the heart of this archipelago lie two large islands, Ishigaki, and nearby Iriomote, a place so unique it was granted UNESCO World Natural Heritage designation for its pristine ecosystems and extraordinary wildlife. The people of Yaeyama continue to protect them with all their might as guardians of this wonderful promised land. If you had encounters with precious creatures, it would surely be a sign of welcome from this island. This four-day itinerary explores the treasures of these islands, from kayaking through mangroves to experiencing traditional culture, spotting rare wildlife, and stargazing under one of the world's clearest night skies.

date： 2024.09.20（Last Updated：2024.12.13）