I definitely want to stop by when I visit southern Okinawa! Why is "roadside rest area Itoman" popular?

I definitely want to stop by when I visit southern Okinawa! Why is "roadside rest area Itoman" popular?
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OkinawaTraveler editorial department

roadside rest area Itoman, located in southern Okinawa, is roadside rest area, the southernmost point of Japan. The prefecture's largest agricultural product sales outlets in the prefecture and fishery cooperatives are lined up, and fresh vegetables, fruits and seafood can be purchased at reasonable prices, so it is full of locals and many tourists every day. It is easily accessible from Naha Airport, and there are also Okinawan souvenirs, so it is perfect as a break spot on the way to drive. In addition, you can enjoy Okinawa gourmet food and take-out. We will thoroughly pursue the reasons for the popularity of roadside rest area and Man is full of charm that makes you want to eat.

One morning is recommended! Umanchu Market, which is rich in fresh vegetables and fruits.

"Umanchu Market" is one of the largest agricultural products sales office in the prefecture, where vegetables and fruits are lined up. Morningichi can get fresh things and there are plenty of varieties, so many locals are lined up before opening every morning. The number of private farmers is more than 1,000, and it is attractive that it can be purchased surprisingly cheap because it is sent directly from the production area.

Inside the store, more than 100 kinds of vegetables and more than 30 kinds of fruits are shifted (the number varies depending on the season). Among them, there are vegetables with unusual names unique to Okinawa, such as hoodie and Naverer. There are many new discoveries just by going around the store, and just looking at it will be fun. In the center, there was a special sale corner that sells scratches cheaply, and there was crowds.

Shipments are reduced from January to February, but island bananas are popular throughout the year. It is characterized by a slightly smaller skin than a typical banana, thin skin, and sweet and good aroma. In Okinawa, it is often found in gardens and fields of private houses, and is used for offering in trays and is popular as a fruit that is familiar to Okinawan citizens.

In addition to vegetables and fruits, please also check processed products handmade by the Women's Department of JA Okinawa Wanitoman Branch. Mentsuyu and miso, which can be used in various dishes as seasonings, seems to be popular throughout the year. Except for foods (red potatoes and sweet potatoes) that are prohibited to be taken out of the prefecture, mail is also possible on the spot, so even those who have just bought too much are safe.

Here are Okinawan gourmet and Okinawa souvenirs! "Itoman City Product Center Recreation"

"Itoman City Product Center Yukura" sells more than 2,000 souvenirs, including local Itoman specialty products, as well as standard sweets and crafts throughout Okinawa Prefecture (including remote islands), and awamori. There is also a food court, so it's perfect for a spot to stop by after taking a break. It is said that the origin of the name of the play comes to play, eat, and come.

I found a local product corner in Itoman City in one corner of the facility. There are more than 50 specialty products that can only be obtained here, such as the non-fried rice cracker "Kamappita" using kamaboko surimi and "carrot Piri", a spicy seasoning that uses a plum carrot from Itoman. It's a rare thing, and I'm going to buy it all. There is also a home delivery counter here, so even if you buy it in bulk, you can enjoy sightseeing empty-handedly.

Among the many souvenirs, we recommend "All-purpose with Churaumi Carrot", which uses plenty of carrots from Itoman. It is sweet and dry, and can be used for a variety of dishes such as stir-fry and salad dressing. It has been recommended as an excellent prefectural product in Okinawa Prefecture, and there are many repeaters and it is a popular product.

You can eat fresh seafood on the spot! "Itoman Fisheries Cooperative Fish Center"

Speaking of fishermen's town, Itoman city! Itoman City is one of the most famous fishing port towns in Okinawa. At the Itoman Fishery Association Fish Center, you can purchase seafood from all over the prefecture, as well as fish from Itoman fish that are scrutinized every morning at Itoman Fishing Port. On Saturdays and Sundays, there are many tourists, and more than 4,000 people come.

When you enter, colorful fish such as Gurukun (Takasago), Akamachi (Hamadai), and Irabu Char (Aobudai) that jump into your eyes. The appearance is unique, but the name is only Okinawan and I want to capture it involuntarily.

One of the reasons why the fish center is so popular is that you can eat the seafood you bought immediately. It is OK to use the eat-in corner, but there are many things that can be easily eaten, so it is good to eat and walk around. When the weather is nice, it is recommended to take out and eat it on the nearby beach.

In addition to a wide variety of seafood bowls, nigiri sushi, fish juice, kamaboko, freshly baked scallop sea urchin sauce, etc. were full of delicious seafood that would eat too much.


How was it? "roadside rest area Itoman" still has a lot of exquisite gourmet dishes that could not be introduced this time. When you visit southern Okinawa, be sure to stop by and enjoy plenty of Okinawa's gourmet food that can only be tasted here.

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